The Clipsal 500 is the premier event in Adelaide, with over 400,000 people attending the race weekend. The hot lap game is designed as a promotional tool for next Clipsal 500. With in built viral marketing, it is expected to be raced by thousands of visitors.
Prominently featured on the website along with the 2008 Clipsal 500 TV Commercial, visitors will play this flash based game, choosing to race either in a Holden or Ford car. Having 3 laps to achieve their best time to post on the Clipsal 500 leaderboard, they will be given the opportunity to challenge their friends to race in an attempt to better their fastest lap.
