HBA

HBA’s online promotional on NOVA took a tongue in cheek look at discovering one’s future and sweetened this with the chance to win $10,000 in cash. Hosted on NOVA websites in NSW, VIC and SA, the promotion allowed visitors to receive a reading of their future by Home and Away’s Kate Ritchie. The after collecting the participants details one of four comical readings would randomly play. These reading would obviously show the futility in relying on Kate to tell your future allowing sponsors HBA/Mutrual Community to highlight this uncertaincy, encouraging the participant to considered taking out insurance cover.

This promotion ran for just over a month with over 11,000 participants, with 70% indicating they wanted advice from HBA on insurance.