Development of strong brand and promotional strategies for the national Timbercrete franchise
WEB
The Website
Like most fast growing franchises, Timbercrete’s brand and corporate identity was initially a second thought as Timbercrete started to establish itself in the marketplace. Timbercrete has developed unique patented recipe for a concrete like substance of which half the ingredients is a wood byproduct. Using this they produce building products including building blocks and pavers with very unique properties which are set to make a substantial impact in the building industry. This product will benefit not only the end owners of a Timbercrete building, but will make substantially less impact on our already struggling environment.
Timbercrete engaged Enabled to firstly establish its professional brand, carrying this through into print and online. Enabled now is working with the Master Franchise to develop both general mass advertising plans and a more focused strategy directly targeting key influences of their end customers.
