he DMG radio network understands the importance of having online offerings to supplement and complement the content they present on air.
Developed for Agency Red Gherkin who developed the strategy on behalf of dmgOne
Multimedia
DMG recognises the key strategy of providing online advertising opportunities to their sponsors. Due to the increasing bandwidth of the Internet, the near future will see traditional marketing mediums of Print, TV and radio being absorbed into the online.
The Dart Board game represents DMG One’s strategy to encourage their clients to consider online promotions. DMG One uses this Dart Board game to showcase its stable of Australian Radio stations and personalities, and to promote the benefits offered through online promotional devices to their sponsors.
