So it turns out that fairies are pretty magical after all. We just launched an iPhone application “The Fairies” which landed us on the front page (well a snippet of it anyway) of The Advertiser - leading to a featured article in the Business Journal. Magic!
The app is for the national children’s TV show “The Fairies” and is full of everything pretty and pink.
It allows fans of the show to watch, dance and interact with their favourite characters any time and anywhere. The perfect portable disctraction for parents.
From a business perspective, the app creates another opportunity for The Fairies fans to interact with the brand, as well as introducing the brand to international markets. The app will be part of a growing series of paid apps.
The next app in the series is coming soon, with a Fairyland full of new exciting features.
Here's a snapshot of the article:
You can read the rest of it here.