The Make Poverty History App is one that we at Enabled have been pretty excited about. It enables (pun intended) people to connect with the cause so simply and directly, while instantly becoming part of a global initiative to see one million bands on one million iPhones in 12 months.
"Who came up with such a great idea?", I hear you ask.
Well, it was James, our Senior Designer. In this video he tells the story of how the Make Poverty History App came to be... and no, the idea did not come to him when he woke after slipping while standing on his toilet hanging a clock, that was the flux capacitor. However this invention may prove almost as ground breaking!