Apps for Promotion and Awareness

Megamind

A free promotional app for Dreamworks' movie, Megamind, starring Will Ferrell, Tina Fey, and Brad Pitt. It was part of a clever cross-promotional strategy you can read about here.

Credit: Concept by Firebelly and Enabled. Development by Enabled
Client: Firebelly for Paramount Pictures, Dreamworks

Newton’s Cradle Classic

The first iPhone app we ever made. It was our proof-of-concept piece to show businesses how a quality free app can be used for promotion and brand awareness. It became the 2nd top free app internationally, and has almost four million downloads.

Credit: Concept and development by Enabled
Brand: Enabled

The Fairies

For fans of the Australian television series, The Fairies, this app allows children to sing and dance along with their Fairyland friends, creating another opportunity for them to engage with the brand.

Credit: Concept and development by Enabled
Client: The Fairies

Flight Before Christmas

A seasonal game that was fun to create and is fun to play, used to generate goodwill, and raise awareness about Enabled and our capabilities. Complete with OpenFeint.

Credit: Concept and Development by Enabled
Brand: Enabled

Listening Post

Lets users post whatever they’re listening to on their iPod, iPhone, or Android, onto their Facebook, Twitter, or Myspace accounts. A popular app that promotes Vodafone to its happy users.

Credit: Concept by Viva La Mobile. Development by Enabled.
Client: Viva La Mobile for Vodafone

Mega Balls

A reskinned version of Newton’s Cradle Classic to promote MEGA. Developed as part of our sponsorship of their work.

Credit: Concept and development by Enabled
Client: MEGA (Mobile Enterprise Growth Alliance)

Apps for Doing Business

 COCA-COLA AMATIL – Mixxit @ Home

iPads are proving to be one of the best touch experience for interactive Kiosks. The Mixxit @ Home kiosk and App is a Point Of Sales tool for CCA to expand their customers’ thoughts of what drinks to make at their next social occasion. The Kiosk allows customers to browse a catalogue of drinks they can make at home. Upon making a selection they can email these recipes to themself or share on social networks.

Credit: Concept and Development by Enabled
Client: COCA-COLA AMATIL

Clipsal iCat

The trade product guide of Australia's largest electrical product brand, Clipsal, featuring over 18,000 products in a format that is more portable, more usable, more searchable and more useful than ever. Targeted at tradespeople using Clipsal's products, the app has been enthusiastically received by the trade community, with 100% five star reviews at the time of writing.

Credit: Concept by Clipsal. Development by Enabled.
Client: Clipsal by Schneider Electric

 Coopers DIY Beer

Designed as a companion to Coopers' homebrew kits, this clever utility app makes the art of homebrewing more accessible for those new to it, while allowing brewmasters to perfect their recipes. The ease-of-use, social sharing and rating, and show-and-tell nature of the app organically expands Coopers' homebrew community, while it's continual usefulness gives Coopers a long-term brand interaction platform.

Credit: Concept by Enabled. Development by Enabled in conjunction with KWP and Tequila.
Client: Coopers

Gametraders

A handy app for game-lovers that allows them to keep track of their games, build a wish list and trade in pile, and receive special offers from Gametraders. Builds ongoing relationships with game-lovers and encourages them to think of Gametraders when it’s time to trade in their games, spoil themselves, or gift a friend with a game on their wish list.

Credit: Concept and development by Enabled
Client: Gametraders

Tetra Pak

A private app used as an interactive, personal presentation to executives on their flight to tour Tetra Pak's new dairy processing facility.

Credit: Concept by Paperbark Films. Development by Enabled
Client: Paperbark Films for Tetra Pak

Apps for Sports and Events

Stand Up Take Action

An app for one of the world’s largest events, Stand Up Take Action 2010. Designed to promote the cause and enhance participants experience of the event, with count-downs, participant tracking, and more.

Credit: Concept and development by Enabled
Client: United Nations

Trailblazer

An app to promote and enhance the fitness and fundraising event, Trailblazer Challenge. Leading up to the event, it increases involvement and social sharing by assisting participants to physically train for the event, as well as organise their fundraising. On the day, it enhances the experience by providing progress, route and checkpoint information.

Credit: Concept by Trailblazer & Enabled. Development by Enabled
Client: Trailblazer

PB GO

A useful app that helps young athletes strive for their personal best on the track, field, or pool. Records their achievements and illustrates their progress in an visual, kid friendly way.

Credit: Concept by Never Can Tell. Development by Enabled
Client: Never Can Tell

Apps for Charity

Save the Children Earthquake Response

A game where participants act as relief workers, rapidly responding to a recent earthquake disaster. Entertains players, while raising awareness of the vital work performed Save the Children.

Credit: Concept and development by Enabled
Charity: Save the Children

Make Poverty History

The first app of its kind, this paid app sends all proceeds directly to charity, and allows users to put the white band, a global symbol of the fight against poverty, on their iPhones to take a stand, raise awareness, and start interesting conversations.

Credit: Concept and development by Enabled
Charity: Make Poverty History

Apps for Taking Content Cross-platform

Mythbusters Mythopedia

Enabled partnered with Beyond Productions, Wilkinson Publishing and Blackberry to turn the Mythbusters Mythopedia book into an exclusive new experience on PlayBook, complete with videos, quotes, photos, sizzling science and frown-busting humor.

Credit: Concept and development by Enabled
DevelopmentPartners: Enabled, Beyond Productions, Wilkinson Publishing, RIM

Conspiracy 365

Conspiracy 365, the best-selling book series, comes to TV, online and mobile in an unforgettable interactive experience for the whole family...for the whole year!

Credit: Concept Hoodlum. Development by Enabled
Client: Hoodlum for FMC (Family Movie Channel)

Cecil the Lost Sheep

Turning the first in the beloved children’s series, Cecil and Friends, into an interactive ebook for the iPad. Complete with animation and activities using a custom-built iPhone compatible flash engine.

Credit: Graphics by Cecil and Friends. Development by Enabled
Client: Andrew McDonough, Author

Dave the Donkey

Following the success of Cecil the Lost Sheep iPad app, Dave the Donkey was released as the second in this interactive ebook series to leverage the power of cross-promotion. A unique Easter story just in time for Easter.

Credit: Graphics by Cecil and Friends. Development by Enabled
Client: Andrew McDonough, Author

Spicks and Specks Quiz

An iPhone app that extends the life, reach, and profit of ABC’s Spicks and Specks TV show by allowing fans to rock on long after the season’s gone. Featuring multiple play modes, interactive quizzes and games, as well as in-app purchases that can be enjoyed backstage, on tour, and everywhere in between.

Credit: Concept by ABC and Envelop Entertainment. Development by Enabled
Client: Envelop Entertainment for ABC

Storm Surfers

This app gives a new purpose to existing content and brings it to the iPhone, iPod, and iPad distribution platforms, allowing users to follow the journey of two world-champion surfers as they hunt down the biggest waves. There is also an HD version specifically for iPad users.

Credit: Concept and development by Enabled.
Client: Firelight Productions in conjunction with Adconion
Sponsored by: Vodafone

The Apostrophe Song

A fun and educational app that takes the popular Apostrophe Song onto a new platform. Complete with different versions of the song in every popular musical style, and a multiple-choice quiz to ensure you’ll never get it wrong again. Updated as a universal iPad and iPhone app.

Credit: Concept by Cool Rules. Development by Enabled.
Client: Cool Rules

Rock Chick & Science Geek | Episode 1 | Cold As Ice

The first in an entertaining and educational science series that takes the critically acclaimed Rock Chick & Science Geek concerts onto the iPhone platform.

Credit: Concept and development by Enabled
Client: Science Rocks Ltd

China Heart

Enabled developed this iPhone version of China Heart as part of a wider effort to make the game available on the majority of smartphones. The app uses rich media and GPS technology to take participants on a real life mystery hunt through Sydney's China Town.

Credit: Concept & assets by d/Lux/MediaArts & The Project Factory. Development by Enabled.
Client: The Project Factory for d/Lux/MediaArts

E100 Challenge

This app takes an internationally proven Bible reading program onto the portability and functionality of an iPhone. Designed to appeal to the time-pressured, tech-savvy generation, allowing them to develop their daily reading habit anytime they get a few spare minutes in their day, keep track of their progress, and share their achievements and insights with friends.

Credit: Concept by Scripture Union and Enabled. Development by Enabled.
Client: Scripture Union

Apps for Entertainment

Kath & Kimderella

Kath & Kim is one of Australia's most successful comedy series.

Enabled worked with the Foxy Ladies of Fountain Lakes to create their very first App. It coincides with their first appearance on the silver screen.

Credit: Concept and development by Enabled
Client: Riley Turner Productions

Bananas In Pyjamas: Bubble Time

Bananas in Pyjamas Bubble Time is a digital toy that allows your child to have fun blowing and popping bubbles.

Credit: User Experience Design by Clear Aspect. Visual Design by Ibarra Creative. Illustrations Enabled and ABC. Development by Enabled.
Client: ABC

Bananas In Pyjamas: Say Cheese

Children select which favourite characters from the TV show they’d like to pose with in a photo. Then it’s time to say cheese (and whiskers!) for the camera. Take a beach photo with B1 and B2, or a picnic photo with the teddies. Dress yourself up in the Bananas’ hats and decorate your photo with a range of stickers from Cuddlestown.

Credit: User Experience Design by Clear Aspect. Visual Design by Ibarra Creative. Illustrations Enabled and ABC. Development by Enabled.
Client: ABC

Bananas In Pyjamas: Beach Fun

Especially designed for children 2 to 4 years old, the Bananas in Pyjamas Beach Fun digital toy empowers kids to step into the adult role and help B1 and B2 get ready for the beach.

Credit: User Experience Design by Clear Aspect. Visual Design by Ibarra Creative. Illustrations Enabled and ABC. Development by Enabled.
Client: ABC

The Gradual Demise of Phillipa Finch

Part of ABC’s quirky cross-platform project about Phillipa’s failed relationships, this complementary iPhone game features 10 levels, too many ex boyfriends, and endless cups of tea, for fans of the series.



Credit: Graphics by Emma Magenta. Concept and Development by The Project Factory and Enabled. 

Client: The Project Factory for ABC

Mogo the Monkey - Operation Jungle Bungle

A fun-filled game packed full of explosive fruit, a monkey on a mission, a good old-fashioned arch nemesis, and the coveted gold bananas. The iPhone and iPad app marks Gametraders' first foray into game publishing, which neatly complements their business offering and gives them a new way of connecting with their customers.

Credit: Concept and development by Enabled.
Client: Gametraders

Bondi Rescue

An iPhone game app for the television series, Bondi Rescue. Generates profit while increasing brand engagement and utilising another promotion and distribution platform.

Credit: Concept by The Project Factory. Development by Enabled
Client: The Project Factory for Cordell Jigsaw (the company behind Bondi Rescue)

Shutup and Get Back To Work

A fast-paced rhythm and reaction game designed to help people waste more time playing iPhone games (oh and profit too of course).

Credit: Concept and development by Enabled
Brand: Enabled

Newton’s Cradle Pro

An advanced, paid version of Newton’s Cradle Classic, packed full of new features. Used to leverage the popularity of the classic free version and generate profit.

Credit: Concept and development by Enabled
Brand: Enabled

The Fairies - Fairy Me

A paid app that allows children to transform themselves into their favourite characters from the television series The Fairies. Gives parents a quick, affordable way of distracting their kids while out and about, and generates profit for the show.

Credit: Concept and development by Enabled
Client: The Fairies

Tree House - Balloon Pop

A simple and fun game with cute animation. Designed to be part of a “Tree House” of mini games that just keeps growing. Pre-released for a test run and profit.

Credit: Concept and development by Enabled
Brand: Enabled

Apps for Guides and Directories

Wedding Girl

Australia’s most comprehensive wedding planning and directory app, packed with useful features like a budget tracker, seating planner, and supplier search by category or location. It generates profit by offering suppliers a way to connect with brides for an advertising fee, while giving brides an incredibly useful, free tool to plan their weddings.

Credit: Concept by Cindy Westphalen & Enabled. Illustrations and Development by Enabled
Client: Award-winning wedding planner, Cindy Westphalen

Australia – Student Guide

Australia - Student Guide helps students discover what to love about studying in Australia. Enabled introduced a number of innovations to this App to help International Students find their feet when first coming to Australia.

Credit: Concept and Development by Enabled
Client: Insider Guides

Apps for Enterprise

Western Australia – Department of Housing

WA Housing approached Enabled through our relationship with Telstra to enhance their aging PDA based system for inspections of government provided housing.

Credit: Concept and development by Enabled.
Client: Western Australia – Department of Housing

Youthlink App

Enabled worked with industry leaders within the Mental Health sector to take the traditional pen and paper K10 questionnaire and transfer it to the iPad.

Credit: Concept and development by Enabled
Client: SA Health