Mobile Strategies delivered by the Enabled team at the AIMIA Digital Makeover competition, may help Rundle Mall Retailers better connect with their customers.
Last night (Wednesday 21st November) at Keith Murdoch House Adelaide seven teams of leading digital practitioners were briefed by Martin Haese and Amanda Grocock of the Rundle Mall Management Authority, on some of the problems facing retailers of the Rundle Mall Precinct.
With the limited timeframe of two hours, each team had to consider how digital technology could be implemented to overcome these problems. Upon exiting from this pressure cooker each team was given five minutes to present to the audience and attempt to sway a panel of judges to the merits of their digital strategy.
Judges commented that choosing a winner was a tough task and pointed out three teams in particular as having presented very worthwhile ideas. In the end the judges felt that Enabled’s presentation ticked many of the boxes of the RMMA brief and the selection of Enabled as the winner was unanimous.