Brewart was launching with 40 beer recipes, we needed a way to visually represent these in the Brewart store and in the App.
By using attractive artwork we aim to subconsciously leverage recognition of favorite beer brands to bridge that gap for consumers and have them understand they can brew their own favourite beer style - right in their own home.
Beer is a very visual industry, especially true when thinking of craft beer. Beer lovers pay close attention to the design of real beer labels, because without that you just have a brown or green bottle.
Designing these icons we needed to consider how they might be adapted in a broader sense. For example how would these look as label on the BrewPrint box or how they might look if used in a BrewArt concept store, whether they would be a promoted beer - hence needing wide web banner.
We set out with the intention of designing labels that had an appeal comparable to real well known beers. They also needed to engage the brewer inspiring them to want to go to the effort of crafting their beverage.